Web Content Analyst

Round 1: Online aptitude & logical reasoning test → Round 2: Technical interview focusing on AEM, web fundamentals, and problem‑solving → Round 3: HR interview assessing cultural fit and career aspirations

KPMG promotes a collaborative and inclusive work culture where learning is continuous and mentorship is encouraged. Employees enjoy a balanced work‑life environment with flexible timings, regular upskilling sessions, and clear pathways for career advancement.

KPMG’s interview process typically consists of an online aptitude test followed by a technical interview that probes your understanding of web technologies, AEM, and content management. The final HR round evaluates cultural fit, communication skills, and motivation. Questions are moderately challenging; thorough preparation on AEM basics and clear articulation of past projects help candidates stand out.

Graduates (B.Tech/B.E., B.Sc., B.Com, BA, MCA, or equivalent) from any stream with a minimum of 60% aggregate (or CGPA 6.5/10). Final year students can apply, but must be able to join full‑time after graduation. No active backlogs allowed at the time of joining. Candidates graduating in 2025, 2026 or 2027 are eligible.

KPMG is one of the world’s leading professional services firms, offering audit, tax, and advisory solutions to a diverse portfolio of clients across industries. In India, KPMG has built a strong reputation for fostering a culture of continuous learning, ethical leadership, and innovative problem‑solving. The firm’s digital practice is expanding rapidly, helping global clients transform their online presence through cutting‑edge technologies such as Adobe Experience Manager (AEM), cloud platforms, and data‑driven content strategies. As a fresher‑friendly organization, KPMG invests heavily in mentorship programs, structured training, and clear career pathways, making it an attractive launchpad for ambitious graduates. The role of a Web Content Analyst at KPMG’s Gurugram office is centered on managing and enhancing the firm’s public‑facing web properties, especially the KPMG US site. You will work closely with on‑shore managers, designers, and developers to ensure that content is accurate, engaging, and aligned with brand guidelines. The position offers exposure to enterprise‑grade content management systems, real‑time analytics, and cross‑functional collaboration, providing a solid foundation for a career in digital marketing, content strategy, or web development. **Key Responsibilities** 1. Support on‑shore management in the administration of AEM‑based websites. 2. Create, update, and maintain web pages on the Adobe Experience Manager platform. 3. Ensure all site content, images, and rich media meet quality standards and are SEO‑friendly. 4. Embed interactive charts and visualisations using third‑party tools such as Infograms. 5. Manage the lifecycle of client‑facing external .com pages for KPMG US, from drafting to publishing. 6. Coordinate approvals and move content from staging to live environments. 7. Produce SOP documents and user guides for internal stakeholders. 8. Conduct regular audits to verify that web assets are up‑to‑date and compliant with brand policies. 9. Collaborate with design and development teams to troubleshoot technical issues. 10. Monitor web performance metrics and suggest improvements. **Tech Stack**: Adobe Experience Manager (AEM), HTML5, CSS3, JavaScript, Infograms, Git, basic knowledge of SEO tools, and familiarity with cloud‑based collaboration platforms (e.g., Confluence, JIRA). **Growth Path**: Starting as a Web Content Analyst, high performers can progress to Senior Analyst, Content Strategy Lead, Digital Marketing Manager, or specialize further into UX/UI design or technical consulting within KPMG’s digital practice. **Why Join KPMG?** The firm offers a structured onboarding program, access to global best practices, and a supportive environment that values diversity and continuous upskilling. Fresh graduates gain hands‑on experience with enterprise‑grade tools, mentorship from industry experts, and a clear trajectory toward leadership roles in the digital domain.