Manager - Content

Swiggy’s interview process typically starts with an online aptitude and writing sample, followed by a technical round focused on content strategy, UX copy, and tool proficiency. The final stages include a managerial interview to assess leadership and stakeholder handling, and an HR round covering cultural fit and compensation. Candidates should showcase data‑driven decision making and familiarity with AI content tools.

Swiggy promotes a fast‑paced, data‑driven work culture where innovation is rewarded and employees are encouraged to take ownership. The company offers ample growth opportunities, regular learning sessions, and a balanced hybrid model that supports work‑life harmony.

Bachelor’s degree in Journalism, Mass Communication, English, Business Administration, or related field (MBA preferred). Minimum 60% aggregate in graduation. Freshers not eligible; 8‑12 years of relevant experience required. No active backlogs. Must have managed a team of at least 5 members for 3‑4 years. Strong command over English language and excellent written communication skills.

Round 1: Online assessment (aptitude & content writing sample) → Round 2: Technical interview (content workflow, UX copy, tool proficiency) → Round 3: Managerial interview (leadership, stakeholder handling) → Round 4: HR round (culture fit, compensation discussion)

Swiggy, founded in 2014, has grown to become India’s leading online food ordering and delivery platform, serving millions of customers across more than 500 cities. The company is known for its data‑driven approach, rapid product innovation, and a culture that encourages experimentation and ownership. With a strong focus on customer experience, Swiggy continuously expands its ecosystem beyond food delivery into grocery, on‑demand services, and a suite of consumer‑centric apps. The role of Manager – Content sits at the intersection of product, design, and marketing. Reporting to the Head of Content, the manager will lead a team of writers, designers, and UX copywriters to create user‑first content that powers Swiggy’s mobile and web experiences. The position demands a blend of strategic thinking, hands‑on execution, and stakeholder management, ensuring that every piece of copy, micro‑copy, and visual asset aligns with brand guidelines while delivering measurable impact on user engagement and conversion. Key Responsibilities: 1. Lead, mentor and grow a cross‑functional content team of 5+ members, setting clear goals and performance metrics. 2. Own the end‑to‑end content workflow for the Swiggy app, from research and ideation to production and QA. 3. Collaborate closely with product managers, designers, and engineers to embed UX‑focused copy into every screen and feature. 4. Conduct regular content audits, A/B tests, and data‑driven analysis to continuously improve readability, tone, and conversion rates. 5. Develop and maintain a comprehensive style guide and content taxonomy that scales across multiple product lines. 6. Interface with senior stakeholders and external agencies to present content strategies, gather feedback, and align on business objectives. 7. Leverage AI‑enabled tools such as ChatGPT, Claude, and Canva to accelerate content creation while ensuring quality and brand consistency. 8. Drive visual storytelling using Figma, ensuring seamless hand‑off between copy and design. 9. Manage high‑volume content calendars, meeting tight deadlines in a fast‑paced startup environment. 10. Champion a culture of meticulous attention to detail, encouraging peer reviews and rigorous QA processes. Tech Stack & Tools: Figma (mandatory), Canva, ChatGPT, Claude, Google Workspace, JIRA, Confluence, Contentful or similar CMS, analytics platforms (Mixpanel, Amplitude). Growth Path: Successful performance can lead to Senior Manager – Content, then Head of Content, and eventually broader product leadership roles within Swiggy’s ecosystem. Why Join Swiggy? You will be part of a high‑impact team shaping the voice of one of India’s most beloved consumer brands. The role offers exposure to cutting‑edge AI tools, a collaborative culture that values creativity, and a clear path for career progression in a fast‑growing tech environment.