Market Research Analyst

Eaton’s interview process typically starts with an online aptitude test focusing on quantitative, logical and verbal abilities. The second round is a technical case study where candidates analyze a market scenario, perform data interpretation, and present findings. The final HR round assesses cultural fit, communication skills and career aspirations. Preparation should focus on market sizing, competitor analysis, and clear presentation of insights.

Round 1: Aptitude & Logical Reasoning Test → Round 2: Technical/Case Study (Market Research Assignment & Data Interpretation) → Round 3: HR Interview (fitment, motivation and salary discussion)

Eaton fosters a collaborative and inclusive work culture where engineers and analysts work closely across functions to solve real‑world challenges. Employees enjoy a balanced work‑life environment, regular up‑skilling programs, and clear pathways for internal mobility, making it a great place for fresh talent to grow.

Graduates with B.E/B.Tech in any engineering discipline, Diploma in Engineering/Technology, or MBA. Minimum aggregate of 60% (or CGPA 6.0/10). Open to candidates from the 2022‑2026 batches. No active backlogs at the time of application. 0‑3 years of relevant experience or internships in market research, consulting, or analytics is preferred.

Eaton is a global power management company with a strong presence in India, delivering innovative solutions across electrical, hydraulic and mechanical domains. With more than a century of engineering excellence, Eaton’s Indian operations focus on building sustainable infrastructure, energy‑efficient products and cutting‑edge digital services. The company prides itself on a collaborative culture, continuous learning, and a commitment to safety and diversity, making it an attractive destination for fresh talent looking to grow in a multinational environment. The Market Research Analyst role in Pune is designed for early‑career professionals who are passionate about turning data into strategic insight. Reporting to senior business leaders, the analyst will conduct both primary and secondary research, track market trends, evaluate competitor moves, and build robust market sizing and forecasting models. The role demands a blend of analytical rigor, clear communication, and the ability to translate complex findings into actionable recommendations that drive business decisions. **Key Responsibilities** 1. Design and execute primary research surveys, interviews and field studies to gather first‑hand market data. 2. Perform secondary research using industry reports, databases, and public sources to complement primary findings. 3. Analyze market trends, customer expectations and macro‑economic indicators to identify growth opportunities. 4. Develop Total Addressable Market (TAM) estimates and segment‑level sizing models. 5. Produce forecasting models that support end‑market growth projections and profit planning. 6. Compile competitive intelligence dossiers, benchmarking competitor products, pricing, and go‑to‑market strategies. 7. Prepare concise research reports and visual presentations for senior leadership and cross‑functional teams. 8. Support strategic planning initiatives by providing data‑driven insights for new product launches and market entry decisions. 9. Collaborate with sales and product teams to translate market insights into actionable business plans. 10. Continuously monitor industry news, regulatory changes and emerging technologies that could impact Eaton’s market position. **Tech Stack & Tools**: Advanced Excel, PowerPoint, Tableau/PowerBI for visualization, basic SQL for data extraction, and familiarity with statistical tools (R or Python) is a plus. **Growth Path**: Successful analysts can progress to Senior Analyst, Market Intelligence Manager, and eventually to Business Strategy or Product Management roles, benefiting from Eaton’s global mobility programs and leadership development tracks. **Why Join Eaton?** Eaton offers a best‑in‑industry compensation package, exposure to global projects, and a supportive environment that encourages innovation. Fresh graduates gain hands‑on experience with real‑world business problems, mentorship from seasoned professionals, and clear career progression pathways. The Pune office is a hub for technology and analytics, providing a vibrant ecosystem for learning and growth.