Social Media & Creator Marketing

Rapido’s interview process typically starts with an online aptitude test, followed by a technical interview where candidates discuss their creator‑marketing portfolio, trend‑spotting methodology, and campaign ideas. The final HR round assesses cultural fit, communication skills, and expectations. Preparation should focus on showcasing real‑world projects, understanding platform metrics, and demonstrating a keen sense of internet culture.

Rapido Recruitment fosters a fast‑paced startup culture where experimentation is encouraged and results matter. Employees enjoy a collaborative environment, clear growth pathways, and a balance between high‑energy project work and supportive team dynamics.

Any graduate (B.Tech, B.Sc, B.Com, BA, etc.) from any stream with a minimum of 60% aggregate. Freshers with 0–3 years of relevant experience, internships, or personal projects are eligible. No active backlogs at the time of joining. Candidates should be comfortable working on‑site in Bangalore.

Round 1: Online aptitude/logic test → Round 2: Technical interview focusing on creator marketing, trend analysis, and portfolio discussion → Round 3: HR interview covering cultural fit, communication skills, and salary expectations

Rapido is an Indian mobility platform best known for its bike‑taxi and other urban transport services. Over the past few years it has built a consumer‑focused brand that emphasizes convenience, safety, and affordability, expanding its footprint across most major Indian cities. The company’s recent foray into car‑pooling under the Hopr Carpool brand aims to turn empty seats into a large‑scale transportation network, already delivering more than 15,000 rides per day. This rapid growth creates a fertile ground for innovative marketing, especially in the digital and creator‑centric space. The Social Media & Creator Marketing role is crafted for candidates who live and breathe internet culture. Rather than merely scheduling posts, the incumbent will continuously scan platforms such as Instagram, YouTube, Reddit, X, and emerging creator hubs to spot memes, trends, and conversations that can be leveraged for Rapido’s brand narrative. The role sits at the intersection of creative storytelling, creator partnership management, and data‑driven performance analysis, offering a holistic view of modern digital marketing. Key Responsibilities: - Identify emerging social media trends, memes, creators, and online conversations. - Monitor internet culture and pinpoint brand‑relevant opportunities. - Research and shortlist creators whose audience aligns with Rapido’s target demographics. - Co‑create content concepts and campaign briefs with selected creators. - Draft scripts and creative guidelines for creator‑led videos and posts. - Execute and amplify social media campaigns to drive engagement and acquisition. - Analyze performance metrics (reach, engagement, CTR, conversion) to extract winning hooks. - Repurpose high‑performing organic content into paid advertisements. - Conduct A/B tests on creative formats, lengths, and distribution timings. - Collaborate closely with the broader marketing team to ensure brand consistency. Tech Stack & Tools: The role relies on native platform tools (Instagram Reels, YouTube Shorts, Reddit Communities), social listening suites (Brandwatch, Sprout Social), analytics dashboards (Google Analytics, Meta Insights), and basic design software (Canva, Adobe Photoshop/Illustrator) for rapid content prototyping. Growth Path: Starting as an Associate Creator Marketer, high‑performers can progress to Creator Marketing Manager, then to Head of Social & Community, eventually moving into broader Growth or Brand Leadership positions within Rapido’s fast‑moving marketing organization. Why Join Rapido: Candidates get to work directly with a market‑leading mobility brand that values cultural relevance and rapid experimentation. The on‑site Bangalore office offers a vibrant startup atmosphere, mentorship from the founding team, and the chance to shape the narrative of a product that impacts millions of daily commuters. Fresh graduates will gain hands‑on experience across trend scouting, creator negotiations, content production, and performance analytics—skills that are highly transferable across the digital marketing ecosystem.