SPS Associate, ASSR

Amazon’s interview process typically starts with an online assessment focusing on quantitative aptitude and logical reasoning, followed by two to three technical/behavioural rounds where interviewers probe your problem‑solving approach, communication style, and alignment with Amazon’s Leadership Principles. The final HR round discusses compensation, cultural fit, and next steps. Candidates should prepare with STAR stories, practice data‑interpretation questions, and be ready to demonstrate customer obsession.

Amazon promotes a high‑performance culture built on its Leadership Principles, encouraging ownership, bias for action, and continuous learning. Employees benefit from clear career ladders, mentorship, and a collaborative environment, while work‑life balance is managed through flexible shift options and robust employee support programs.

Any graduate (B.Tech, B.E., B.Sc., B.Com, BA, etc.) from any stream; Minimum 60% aggregate (or CGPA 6.0/10); No active backlogs at the time of joining; Batch year typically 2023‑2025; Strong proficiency in English and Hindi; Good communication and problem‑solving skills.

Round 1: Online Assessment (aptitude & logical reasoning) → Round 2: Technical/Functional Interview (seller support scenarios, communication skills) → Round 3: Managerial Interview (behavioural, Amazon Leadership Principles) → HR Round (culture fit, compensation discussion)

Amazon is one of the world’s largest e‑commerce and cloud‑computing companies, operating in more than 20 countries with a strong presence in India. In India, Amazon has built a massive marketplace that connects millions of buyers with countless sellers across categories ranging from electronics to groceries. The company’s relentless focus on customer obsession, innovation, and operational excellence has made it a preferred employer for fresh talent seeking exposure to cutting‑edge technology and large‑scale business processes. Amazon’s Indian workforce enjoys a vibrant culture of ownership, data‑driven decision making, and rapid career growth, supported by world‑class learning resources and mentorship programs. The Seller Support On‑boarding Associate (SPS Associate) role is a frontline position that bridges Amazon’s platform with its third‑party sellers. The associate is responsible for guiding new sellers through the onboarding journey on Amazon.in, ensuring they understand platform policies, listing requirements, and fulfillment options. Beyond the initial launch, the role focuses on enabling sellers to succeed by providing timely operational support, troubleshooting recurring system issues, and driving process improvements. The position demands excellent communication in both English and Hindi, a customer‑centric mindset, and the ability to manage multiple queries across phone and email while adhering to strict service level agreements. Key responsibilities include: 1. Acting as the primary point of contact for new and existing sellers on Amazon.in via phone and email. 2. Guiding sellers through the onboarding workflow, including account verification, catalog creation, and policy compliance. 3. Resolving seller‑raised issues related to listings, payments, and fulfillment by coordinating with internal teams such as Customer Service, Merchant Investigations, and Payments. 4. Identifying chronic system problems, documenting them, and recommending process enhancements. 5. Maintaining accurate internal documentation, SOPs, and knowledge‑base articles for the seller support team. 6. Monitoring and meeting performance metrics such as quality score, productivity, first‑contact resolution, and attendance. 7. Providing escalation support for high‑severity cases and ensuring timely follow‑up. 8. Collaborating with cross‑functional teams to drive seller‑centric improvements and new tool adoption. 9. Managing time effectively across 24/7 shift schedules while maintaining a positive and professional demeanor. 10. Continuously learning Amazon’s tools (Seller Central, internal CRM, MS Excel, browsers) to improve efficiency. Tech stack: Amazon Seller Central, internal CRM platforms, Microsoft Office (Excel, Word, PowerPoint), Internet Explorer/Chrome/Firefox, basic data analysis tools, and communication tools (Zoom, Teams). Growth path: Starting as an SPS Associate, high performers can progress to Senior Associate, Team Lead, Operations Manager, and eventually into specialized roles such as Seller Performance Analyst or Marketplace Operations Manager. The role offers exposure to e‑commerce operations, data‑driven problem solving, and cross‑functional collaboration, laying a solid foundation for a long‑term career at Amazon. Why join Amazon: Working at Amazon provides unparalleled access to a global scale business, a culture that rewards ownership, and continuous learning opportunities. Fresh graduates gain hands‑on experience with millions of customers and sellers, develop strong analytical and communication skills, and can accelerate their career trajectory within a company known for rapid internal mobility and industry‑leading compensation.