Business Analyst- Paytm Ads

The Paytm interview process typically starts with a timed online assessment focusing on quantitative aptitude and SQL queries. Successful candidates move to a technical interview where they discuss product analytics scenarios, data‑visualisation case studies, and may be asked to solve a live SQL problem. The final HR round evaluates cultural fit, communication skills, and career goals. Overall difficulty is moderate to high, with emphasis on logical reasoning and data‑driven thinking.

Paytm promotes a high‑energy, merit‑based culture where ideas are encouraged and ownership is rewarded. Employees benefit from rapid career progression, cross‑functional exposure, and a supportive environment that balances ambitious goals with work‑life harmony.

• B.E./B.Tech from a reputed engineering institute (any branch) • Minimum 60% aggregate (or equivalent CGPA) • No active backlogs at the time of joining • Open to graduates from any batch up to 2025 (freshers and early‑career candidates welcome) • Strong analytical mindset and passion for data‑driven product decisions

Round 1: Online assessment – aptitude, logical reasoning and SQL coding → Round 2: Technical interview – deep dive into product analytics, BI tools, and case studies → Round 3: HR interview – cultural fit, motivation and career aspirations

Paytm is India’s leading mobile payments and financial services platform, serving over 500 million registered users and 25 million merchants. Founded in 2010, the company pioneered QR‑code based payments and has since expanded into a full‑stack ecosystem that includes wallets, banking, lending, and a thriving e‑commerce marketplace. With a relentless focus on technology and data, Paytm empowers small businesses and consumers alike, driving financial inclusion across the country. Paytm Ads, the digital advertising arm of Paytm, leverages the massive transaction and behavioural data generated across its ecosystem to deliver highly targeted, performance‑driven campaigns for brands. The platform reaches more than 350 million users through over 200 payment, commerce, and retail services, both online and offline. By combining transaction signals with sophisticated analytics, Paytm Ads offers advertisers precise audience segmentation, real‑time optimisation, and measurable ROI. The role of Senior Manager – Product Analytics (listed as Business Analyst) is pivotal in shaping the product roadmap and revenue growth of Paytm Ads. Reporting to the Head of Product, the analyst will partner with product managers, data engineers, sales, and operations to translate raw data into actionable insights. The position demands a blend of strong SQL craftsmanship, expertise in BI visualisation, and a deep understanding of digital marketing metrics. Key Responsibilities: 1. Design, build, and maintain automated dashboards and BI reports for core product and revenue KPIs. 2. Write complex, performance‑tuned SQL queries to extract insights from large‑scale datasets. 3. Analyse product usage funnels, retention curves, and feature adoption to surface growth levers. 4. Conduct A/B tests, cohort analyses, and segmentation studies to evaluate product and campaign impact. 5. Track and optimise digital marketing metrics such as CAC, ROI, CTR, and conversion rates. 6. Translate business questions into structured analytical frameworks and present findings to stakeholders. 7. Collaborate with data engineering to improve data pipelines and ensure data quality. 8. Stay abreast of industry trends in AdTech/MarTech and recommend enhancements to the analytics stack. 9. Mentor junior analysts and foster a data‑driven culture within the product team. 10. Document analytical methodologies and maintain a knowledge repository for cross‑functional use. Tech Stack & Tools: Advanced SQL, Python/R for statistical analysis, BI platforms (Superset, Tableau, Power BI, Looker), A/B testing frameworks, Google Ads & Meta Ads Manager, Git for version control, and cloud data warehouses (Snowflake/BigQuery). Growth Path: Successful analysts can progress to Product Analytics Lead, Head of Analytics, or transition into Product Management roles, gaining exposure to strategic decision‑making and cross‑functional leadership. Why Join Paytm Ads? The team works at the intersection of finance, commerce, and advertising, offering a unique opportunity to influence products that impact millions daily. Employees enjoy a fast‑paced, inclusive environment, ownership of high‑impact projects, and the chance to build at scale in one of India’s most regulated yet dynamic sectors. Competitive compensation, flexible work arrangements, and a culture that rewards curiosity and innovation make Paytm Ads an exciting place to accelerate your career.