Social Media & Creator Marketing

Round 1: HR screening call → Round 2: Practical assignment (trend analysis & content brief) → Round 3: Marketing manager interview (case discussion) → Round 4: Final HR discussion

Rapido promotes a high‑energy, merit‑based culture where ideas are judged on impact rather than hierarchy. Employees enjoy flexible working hours, frequent learning sessions, and clear growth tracks, while the fast‑paced environment encourages rapid skill acquisition and ownership.

Rapido’s interview process typically starts with a brief HR screening to verify eligibility, followed by a practical assignment where candidates present a trend‑based content brief. The next round is a deep‑dive with the marketing manager focusing on past projects, creative thinking, and data‑analysis skills. A final HR round assesses cultural fit and discusses compensation. Candidates should showcase a strong portfolio, be ready to discuss metrics, and demonstrate a pulse on internet culture.

Any graduate (B.Tech, B.Sc, B.Com, BA, MBA) with a minimum of 60% aggregate. Preferred streams: Marketing, Communications, Media Studies, Business Administration, or related fields. Open to candidates from the 2023‑2026 batches. Maximum of 2 backlogs allowed at the time of joining. Internships, personal projects, or a demonstrable portfolio of social media content are considered equivalent to work experience.

Rapido is an Indian mobility startup that started as a bike‑hailing platform and has rapidly expanded into a multi‑modal transportation network. The company’s flagship product, Hopr Carpool, aims to turn the millions of empty seats on daily commutes into a massive shared‑ride ecosystem, already delivering more than 15,000 rides per day across major Indian cities. Backed by strong investor support and a technology‑first mindset, Rapido focuses on building a culture of speed, experimentation, and data‑driven decision making. The work environment encourages ownership, rapid iteration, and close collaboration with the founding team, making it an attractive destination for ambitious freshers who want to shape the future of urban mobility. The Social Media & Creator Marketing role sits at the intersection of trend spotting, creator partnership, and performance marketing. Reporting to the Head of Marketing, the incumbent will translate emerging internet culture into authentic, high‑engagement campaigns that amplify Rapido’s brand voice. This position offers a rare opportunity to own the creator‑marketing funnel from ideation to execution, work directly with the founders, and see the immediate impact of your work on user acquisition and brand perception. Key responsibilities include: 1. Continuously monitor platforms such as Instagram, YouTube, Reddit, X, TikTok and emerging meme channels to identify trends, viral formats, and creator conversations that align with Rapido’s brand. 2. Build and nurture relationships with micro‑ and macro‑creators, negotiating collaborations, content briefs, and deliverables. 3. Co‑create campaign concepts, scripts, and storyboards that feel native to each platform while meeting business objectives. 4. Analyze performance metrics (CTR, CPM, engagement rate, ROAS) to extract learnings and iterate on creative assets. 5. Repurpose high‑performing organic hooks into paid ad creatives for acquisition and retargeting. 6. Conduct A/B tests on copy, visuals, and formats to optimize spend efficiency. 7. Coordinate with product, design, and data teams to ensure brand consistency and accurate tracking. 8. Prepare weekly and monthly performance decks for senior leadership. 9. Stay updated on platform policy changes, new feature releases, and competitor activities. 10. Contribute ideas for community‑building initiatives, such as creator‑led challenges or user‑generated content contests. Tech stack: Instagram, TikTok, YouTube, X, Reddit, Canva, Adobe Photoshop/Illustrator, Sprinklr, Hootsuite, Google Analytics, Meta Business Suite, Data Studio, and basic Excel for reporting. Growth path: Junior Social Media Executive → Social Media & Creator Marketing Executive → Social Media Manager → Head of Creator Marketing → Marketing Director. Why join Rapido? You will work directly with the founding team, own end‑to‑end creator campaigns, gain exposure to fast‑moving startup dynamics, and develop a rare blend of creative and performance marketing skills that are highly valued in the industry.