Analyst

Candidates typically face a timed aptitude test followed by a technical interview that probes campaign strategy, tool proficiency, and data‑analysis case studies. The HR round assesses cultural fit, communication skills, and career aspirations. Preparation should focus on real‑world PPC scenarios and clear articulation of results.

Engagements fosters a collaborative, data‑driven culture where learning is continuous and ideas are encouraged. Employees benefit from clear growth pathways, mentorship programs, and a balanced hybrid work model that respects personal well‑being.

Graduates (B.Tech/B.E., B.Sc., B.Com, BA, BBA, or equivalent) from any discipline with a minimum of 60% aggregate. Freshers or candidates with up to 2 years of relevant experience are eligible. No active backlogs at the time of joining. Strong command of English (written & spoken) is required.

Round 1: Online Aptitude Test → Round 2: Technical Interview (campaign planning, tool knowledge, case study) → Round 3: HR Interview (fit & culture)

iQuanti, operating under the brand Engagements, is a fast‑growing performance‑marketing firm with a strong data‑science pedigree. Headquartered in Jersey City and Bangalore, the company serves Fortune 500 brands and top US banks, leveraging proprietary platforms such as ALPS™ and LEAP to turn raw digital data into actionable business insights. With a workforce of over 350 professionals worldwide, iQuanti blends cutting‑edge technology with a client‑centric mindset, delivering end‑to‑end solutions that span SEO, paid media, and conversion‑rate optimisation. The Analyst – PPC role sits within the Engagements department and reports directly to the Manager – Engagements. Working on‑site three days a week in Bangalore, the analyst will be responsible for designing, launching, and continuously refining paid‑search and social campaigns for a diverse portfolio of high‑profile clients. The position is ideal for recent graduates who are comfortable navigating Google Ads, Facebook Business Manager, and analytics tools, and who possess a strong analytical mindset paired with excellent communication skills. Key Responsibilities: 1. Define and execute multi‑channel paid campaigns (Search, Display, Remarketing, Social). 2. Build, analyse, and optimise campaign structures, bids, and budgets for maximum ROI. 3. Conduct A/B testing of ad creatives and landing pages, iterating based on performance data. 4. Master tools such as Google Ads, Bing Ads, Facebook Ads, Google Analytics, Omniture, and SEMrush. 5. Create and maintain client dashboards, performance reports, and monthly strategic plans using Excel and PowerPoint. 6. Apply statistical techniques to draw insights, test hypotheses, and recommend data‑driven actions. 7. Deliver weekly and monthly performance reports to clients, highlighting key metrics and growth opportunities. 8. Participate in client presentations, articulating campaign outcomes and future recommendations. 9. Stay updated on industry trends, new ad formats, and platform updates to keep campaigns ahead of the curve. 10. Collaborate with cross‑functional teams (SEO, CRO, Data Science) to align paid strategies with broader marketing objectives. Tech Stack: Google Ads, Bing Ads, Facebook Business Manager, Google Analytics, Adobe Analytics (Omniture), SEMrush, Excel (advanced), PowerPoint, SQL basics (optional), statistical tools (R or Python – nice‑to‑have). Growth Path: Analysts typically progress to Senior Analyst, then to Campaign Manager, and eventually to Account Lead or Product Specialist roles, with exposure to the company’s proprietary platforms and the possibility of moving into data‑science or product management tracks. Why Join iQuanti? You will work on high‑impact projects for global brands, gain hands‑on experience with patented enterprise platforms, and thrive in a hybrid, flexible environment that values both performance and well‑being. The culture encourages continuous learning, mentorship, and rapid career advancement.